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      <image:title>Latest - Messaging Guide: Strategic Messaging to Defend Public Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - Briefing: Strategic Messaging to Defend Public Education &amp;amp; Defeat Authoritarianism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - We’re Growing: Cicia Lee &amp;amp; Anna Bakalis Join Popular Comms! - Make it stand out</image:title>
      <image:caption>Popular Comms Institute staff members, left to right: Anna Bakalis, Cicia Lee, Allison Troy, Jonathan Smucker</image:caption>
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      <image:title>Latest - We’re Growing: Cicia Lee &amp;amp; Anna Bakalis Join Popular Comms! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - We’re Growing: Cicia Lee &amp;amp; Anna Bakalis Join Popular Comms!</image:title>
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      <image:title>Latest - A Tale of Two Campaigns in Pennsylvania: Our Latest in The Nation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.popularcomms.org/latest/job-posting-training-amp-partnerships-director</loc>
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      <image:title>Latest - Party of Elites or Party of the People? Report back from SoundCheck 2022 - Make it stand out</image:title>
      <image:caption>Left to right: Lancaster City Council President and 2022 Dem. nominee for PA HD-49, Izzy Smith-Wade-El and Jonathan Smucker of Popular Comms.</image:caption>
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      <image:title>Latest - Party of Elites or Party of the People? Report back from SoundCheck 2022 - Make it stand out</image:title>
      <image:caption>Left to right: Delia Ramirez (2022 Dem. nominee for IL-03), Greg Casar (2022 Dem. nominee for TX-35), and Congressman Jamaal Bowman (NY-16).</image:caption>
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      <image:title>Latest - Interview in Jacobin: “Left-Wing Populism Can Win in Trump-Voting Areas, Too” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - 10 Years Later: Occupy Wall Street’s legacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>1.0</priority>
    <lastmod>2025-05-19</lastmod>
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      <image:title>Home - Worker Power</image:title>
      <image:caption>We help build winning campaigns for workers and the labor movement. We support unions in developing worker-driven narratives for organizing drives, contract campaigns, and more. Our approach is to fully integrate communications strategy with worker organizing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625736b12572cb3e96bde9c1/bab8a3ab-2780-4e46-9c76-1027ffd650fc/izzy+bw.jpg</image:loc>
      <image:title>Home - Electing People’s Champions</image:title>
      <image:caption>We support candidates who fight visibly and vocally for working people. Developing and testing messages that frame a popular fight against a powerful few, we help candidates animate their campaigns with a compelling story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625736b12572cb3e96bde9c1/c2d0d592-bfd9-4ca1-9d1c-f9a48798fa2a/Raf+-+bw.jpg</image:loc>
      <image:title>Home - Building Popular Movements</image:title>
      <image:caption>To grow and win, social movements need to get more people to identify with their cause — as part of a big and inclusive us. We support grassroots organizations and movement leaders in developing powerful, resonant narratives and avoiding jargon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625736b12572cb3e96bde9c1/c027713d-8e07-411f-89d0-71cdc2a875d0/Canvas+Training+bw.jpg</image:loc>
      <image:title>Home - The skills to win</image:title>
      <image:caption>Our participatory training workshops focus on how to persuade, mobilize, and organize broader bases — and overcoming the obstacles that stand in the way. We integrate research findings and analysis with practical organizing and communications skills.</image:caption>
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    <loc>https://www.popularcomms.org/training</loc>
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    <lastmod>2024-03-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625736b12572cb3e96bde9c1/704bf5e3-df01-4763-a768-8267faf46167/we+are+the+99.jpeg</image:loc>
      <image:title>Training - Majoritarian Messaging</image:title>
      <image:caption>Our Majoritarian Messaging workshop maps how political elites use ‘culture war’ polarization to win, how challenger movements often inadvertently play into our opponents’ strategy, and how we can instead frame a popular ‘bottom vs. top’ polarization — the many vs. the few — that unites across differences and puts our powerful opponents on the defensive.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Training - The Populist Moment</image:title>
      <image:caption>Our Understanding the Populist Moment workshop examines the historical forces that have led to the present moment; how growing economic and racial inequality, the insularity of the ruling class, institutional failure, crisis, and popular discontent are realigning American politics — and how to navigate this shifting terrain.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Training - Organize Media to Win</image:title>
      <image:caption>Our Organize Media to Win workshop explores how to integrate good communications strategy with good organizing, power-mapping, and political strategy. We get concrete about how to develop powerful story-based strategies to win the hearts and minds of workers and the broader public. And we dig in on how to effectively disseminate compelling messages through earned media, paid media, social media, and peer-to-peer and worker-to-worker communication.</image:caption>
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      <image:title>Training - Contract Campaign Communications</image:title>
      <image:caption>Our Contract Campaign Communications workshop focuses on communications strategies and techniques specific to the needs of workers and unions engaged in contract campaigns. Highlighting lessons and best practices from successful contract campaigns, we focus on how to build, project, and wield worker power before, during, and after strikes and negotiations.</image:caption>
    </image:image>
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      <image:title>Training - Beyond the Choir</image:title>
      <image:caption>Our Beyond the Choir workshops explore how grassroots organizations, movements, and campaigns can persuade, mobilize, and organize broader social bases — and the obstacles and internal dynamics that often stand in the way of doing so effectively.</image:caption>
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    <lastmod>2022-07-24</lastmod>
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    <lastmod>2022-04-18</lastmod>
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    <lastmod>2023-06-29</lastmod>
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    <lastmod>2025-05-19</lastmod>
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    <lastmod>2024-02-01</lastmod>
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    <lastmod>2023-07-05</lastmod>
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      <image:title>Strategic Communications - Training</image:title>
      <image:caption>We provide a suite of training workshops related to strategic communications: how to frame popular messages, how to give an effective interview, how to work the media landscape, contract campaign communications, and more. We tailor our trainings to our partners’ needs, but you can check out some of our most popular modules here.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Strategic Communications - Capacity Diagnostic</image:title>
      <image:caption>We always start by asking about you. What are your group’s current capacities, needs, and priorities related to strategic communications? Then we work with you to make a plan to get your organization, union, or campaign from where you are now to where you want to be — setting realistic and ambitious goals to build your group’s communications capacities and increase your effectiveness.</image:caption>
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      <image:title>Strategic Communications - Narrative Strategy</image:title>
      <image:caption>We help organizations and campaigns develop strategic values-based narratives to activate their people, win popular support, and pressure decision-makers. We provide narrative audits of current contract, electoral, and issue campaigns. That means we support our partners in evaluating and rewriting their campaign messages. For new campaigns, we can help map the rhetorical landscape and build a strategic campaign narrative from the ground up.</image:caption>
    </image:image>
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      <image:title>Labor</image:title>
      <image:caption>LA teachers strike, Day 5. Photo by Joe Brusky / MTEA</image:caption>
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