A Tale of Two Campaigns in Pennsylvania: Our Latest in The Nation

John Fetterman’s US Senate campaign and Josh Shapiro’s gubernatorial campaign represent two very different approaches and strategies for Democrats. Rather than arguing about which win was more instructive or more groundbreaking, Popular Comms’ Allison Troy and Jonathan Smucker break down what each of these campaigns did right, and what we can learn from them going into 2024 and beyond.

While Fetterman and Shapiro may represent very different paths forward for Democrats, this fork-in-the-road metaphor frames an either/or choice—when what we might really need is both/and thinking. These two candidates’ races were quite different in terms of campaign strategy, policy, tactics, rhetoric, and more. But, importantly, neither ever framed their different approaches in opposition to each other—and both operated as team players with other Democratic candidates across the state. They also both won… And while it’s important to look at which approach might appeal more or less to which voting blocs, the campaigns might also present different tools to use under different circumstances.

Read the full article at The Nation.