Popular Comms provides strategic messaging, research, training, and organizing support for labor unions, social movements, and electoral campaigns that fight for working people.
Be on the people’s side. Win.
Check out our latest research
Over the past three years a growing authoritarian movement has targeted public schools, opening up new lines of attack on social wedge issues. We conducted a comprehensive study to test how different kinds of messages perform against this authoritarian rhetoric. In a word, our study shows that public education is popular, and our opponents know it. But our messaging choices matter. With strategic messages we can beat these new attacks and win well-resourced public schools where all children can thrive.
Worker Power
We help build winning campaigns for workers and the labor movement. We support unions in developing worker-driven narratives for organizing drives, contract campaigns, and more. Our approach is to fully integrate communications strategy with worker organizing.
Electing People’s Champions
We support candidates who fight visibly and vocally for working people. Developing and testing messages that frame a popular fight against a powerful few, we help candidates animate their campaigns with a compelling story.
Building Popular Movements
To grow and win, social movements need to get more people to identify with their cause — as part of a big and inclusive us. We support grassroots organizations and movement leaders in developing powerful, resonant narratives and avoiding jargon.
The skills to win
Our participatory training workshops focus on how to persuade, mobilize, and organize broader bases — and overcoming the obstacles that stand in the way. We integrate research findings and analysis with practical organizing and communications skills.
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