Messaging Guide: Strategic Messaging to Defend Public Education

We just published our messaging guide, with top-line findings from our research study on how to defend public education from authoritarian attacks.

Check out the messaging guide here.

Over the summer, in partnership with Change Research, we conducted a research study with 3,168 respondents across five battleground states (FL, NC, PA, VA, WA) to test which kinds of messages are most effective in defending public education and defeating authoritarian rhetoric.

This document provides top-line messaging recommendations, based on our preliminary interpretation of our research data. The references to the study and example messages are excerpts, in order to keep this initial message recommendation document short. Our full report with all of the data and full messages from the study will be released in the fall.

You can also watch the video presentation of our research briefing (with HEAL Together, AFT, and People’s Action) here.