Whether the fight is about economic justice, racial justice, health care, housing or the climate crisis, movements need demands and messages that energize their base, attract newcomers, and win broader public support.

We help groups construct campaign narratives that resonate with the specific constituencies they are seeking to organize and mobilize and with the larger public. More than just a messaging training, we provide frameworks that help organizers make sense of the narrative terrain surrounding their issues. We support leaders in crafting compelling stories, and to train their volunteer base to communicate that story in everything they do.

We build on our staff’s expertise organizing and training across a variety of issue contexts, in both local and national campaigns, in urban, small town, and rural settings, and across race.

Our offerings to aligned movement groups and issue campaigns include:

• Strategic narrative development and narrative audits

• Mapping the spectrum of support on your issue

• Understanding and navigating the populist moment

• Mapping and defeating opponents’ narratives

• Spokespeople training on how to tell your story publicly

• Assessing campaign communications capacity and needs

• Message testing with specific audiences

• Developing strategic communications plans

• Making a comprehensive PESO (Paid, Earned, Social and Owned) media plan

• Supporting communications staff

• Editing and ghost-writing campaign materials

• Press list development and reporter outreach

• Press event coordination

You can read more about our general strategic communications offerings here.